Rodarte on the cheap: Target sells capsule collection this month only!

crédito: reprodução

By Beatriz Tasso Fragoso, special contributor

Target is now doing the same as H&M: selling capsule collections of A-list designers. This month, nationwide Targets will have limited pieces by ultra cool brand Rodarte.

The sale starts December 20, but if I were you, I'd go on the first day, as I'm sure it'll sell out very fast.

Rodarte was founded in 2005 by sisters Kate and Laura Mulleavy (pictured above) in Pasadena, CA. They soon became the darlings of magazine editors and their pieces started to pop up in editorials in Vogue, W, etc. Currently, their collections are sold at Colette (Paris), Bergdorf Goodman, Jeffrey and Barneys (in New York).

They have pieces in the permanent collections of the Metropolitan and Fashion Institute of Technology museums.

The good news is you don't have to wait until December 20 to get your hands on a budget Rodart piece. This weekend, they'll be on offer at the entrance of the Highline park in the Meatpacking district, in a Target pop-up store:

novayork_target_rodarte2

novayork_target_rodarte1

I wouldn't miss this for the world! But if you must, here's how to get to the Target in Brooklyn:

Google map showing how to get to the Target store in Brooklyn