Brazilian Style and designers shine at Swarovski's concept store

Brazilian jewelry designer Camila Klein, who flew in from Sao Paulo for just one night to launch her new collection this week. One of her creations on a mannequin wearing Carlos Miele

Brazilians celebrities and stylish guests were sparkling amongst Swarovski crystals at the brand’s flagship store on Broadway this week during a lively party celebrating the recently published photo book: Brazilian Style by Phaidon. Aside the glitzy A-Listers, what bedazzled me the most was the amount of actual bling showcased along the walls of the this two story, two-year old Austrian concept jewelry store. At the so-called Swarovski Crystallized store (there are only three in the world), shoppers can design and customize their own necklaces, charm bracelets, and earrings.

The customized pieces are made to order and mailed within two weeks. Since last June, Café Kristall, located at the end of the shop, was incorporated to the shop and serves a true café Viennese,a mogst other Austrian delicatessen. Be it for refreshments only or crystal shopping ,this is good stop for your SoHo exploratory walks. Who knows, maybe you’ll even feel inspired and create your own shiny necklace.

Brazilian entrepreneurs in New York: Chris Bhan, founder of My Sweet and Michele Levy, owner of MelissaUSA

Swarovski Crystallized Store

499 Broadway
Between Spring St. and Broome St.

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