Macy's turns Brazilian

 Samba dancers opened up the the catwalk before the runway shows by designers such as Rachel Roy and INC

Since last night, Brazil is now also spelled with an S in NYC, thanks to Macy’s. BraSil, as in its written in its native Portuguese, is the latest theme endorsed by the mega department store, which is paying tribute to its design and culture with the campaign “Brasil: a Magical Journey”. The launch party was last night, filled with clichés, such as semi-naked samba dancers wearing feathers on tiaras, overly sweet caipirinhas, and even parrot clad ladies prancing about on stilts. Yes, stuff you see “everyday” in real Brasil… In any case, the vibe was fun and positive. Especially because all funds raised by the silent auction went towards BrazilFoundation. Bebel Gilberto ad Sergio Mendez sang a couple of classic tunes, which set the party mode and lifted the spirits of the 500 or so guests hanging around store’s the 9th floor.

To stock up on Brazilian goods or Brasil-inspired fashion, visit Macy's The Magic of Brasil site

 Guarana is a typical Brazilian soda, that tastes like gummybear juice (if there were such a thing!).

The store has a Brazilian corner called "O Mercado", which brings traditional arts and crafts to the Macy's shoppers

Window at Herald Square

Bebel Gilberto poses in front of her portrait made by artist Marcos Marin, who graciously donated the painting for the silent auction, benefiting BrazilFoundation.

The first floor was partly turned into a slice of Ipanema's sidewalk

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