Even businesses that solely target the world of the fancy-schmancy are starting to feel they are not as immune as they believed they were to the global crisis. The super selective private club Soho House, in the heart of the Meatpacking District is feeling the pinch of the economic downturn and taking measures to attract more guests.
The 8 year-old branch of the London based club, hotel, Cowshed spa, star hang-out, famed rooftop bar, pool, restaurant and screening room, recently announced its partnership with Orchid Resorts & Escapes, a luxury travel marketing group. Their outreach to an agency clearly shows that the existing reservation procedure until now - open to the public in the know – might not be as effective in times of less spending. Clearly hardship is affecting even the rich and famous.
The good news is that the uniquely decorated 24 rooms are now available at cheaper rates ($325), and if you mention Orchid when you book by the end of April, you receive a complimentary bottle of champagne upon arrival.
You can even take advantage of the incredible promotion going on at the restaurant, catered to members & hotel guests-only. To draw the bar crowd into the dining area they are offering 50% OFF your food bill if you place your order by 7:30 pm. Not shabby! I would definitely consider eating on the earlier side especially now that the kitchen welcomed a finer touch with the arrival of gifted chef Neil Ferguson (ex-Allen and Delancey and Gordon Ramsay’s The London).
Free champagne, fair rates, half-priced menu fare. What are you waiting for? Stop postponing your NYC trip!
www.sohohouseny.com
(Karin Dauch)
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